case study

BAB Aluminium

Increased sales and brand awareness over 400% over 15 years & growing.


BAB aluminium was a steady as you go manufacturer without any formal sales and marketing campaigns in place. As a sole operator and with strong competition and growing opportunities, the business needed to introduce a formal marketing strategy to ensure the continued success of the business.

By increasing the visibility of the BAB brand and increasing sales through effective reach campaigns to their existing target audiences and to new sectors the long run success of BAB was secured.


BAB required a sales and marketing roadmap. We recognised and fully understood the owner was innovative and open to the right sales and marketing partnership to assist the business to grow.

By understanding and defining the goals and objectives of the owner and the business, the comparative advantages of the business to its competitors and the benefits to its customers, we were able to to develop a marketing roadmap.


  • Helped increase sales year on year for 18 years and ongoing
  • Helped increase brand awareness to primary and secondary markets
  • Driving new product initiatives in the marketing plan
  • Developed a marketing budget for ongoing ROI
  • Assisted production capacity increase of 300% through revenue expansion
  • Ongoing help across business planning, branding, sales channels and establishing partnerships

+ case studies

Client name: Whitsunday Council

Project name: Les Stagg Oval 6 – tier aluminium grandstand seating

Project location: Proserpine, Qld


Proserpine is just 20 minutes from Airlie Beach in Far North Queensland and in the heart of the Great Barrier Reef. With a growing population the council is updating facilities for the ongoing comfort of the town. Including upgrading of sports facilities with improved spectator seating.


The existing grandstand at Les Stagg Oval was a dilapidated steel and timber structure deemed unsafe and not complying to Public Safety, Public Liability and OH&S requirements.

The Whitsunday Regional Council conducted a Google Search for Aluminium grandstand seating manufacturers finding our website on page 1 and contacted us for our assistance.


We were able to provide the Whitsunday Council previous completed projects that were similar in nature that highlighted our capacity to provide the right solution for their needs.

Specifically, our grandstand installed at the Australian Institute of Sport in Canberra was an ideal case study displaying our design and manufacturing capabilities.

Following further discussions to scope the exact requirements for the new Less Stag Oval grandstand, BAB developed the GS4 grandstand to retain the seating capacity of the old grandstand while complying with modern safety requirements.

The grandstand was shipped to Proserpine flat-packed including easy-to-follow assembly instructions. Enabling local engineering contractors to easily assemble the new grandstand.


The new GS4 grandstand is a 26 metre long, 6-tiered grandstand with safety rails and it duplicates the seating capacity of the old grandstand.

Our new GS4 satisfies Insurance and Safety needs as required by the Council. Moreover, our grandstand is Cyclone Rated and is backed by a Structural Certificate.

The grandstand provides unobstructed viewing from every seat with the access steps that can be easily loaded and unloaded by spectators.

Our GS4 Grandstand is a stylish, hard wearing spectator seating solution backed with our 20-year structural guarantee ensuring the Les Stag Oval grandstand will look good for years to come.

The Campaign Agency is an independent brand and marketing agency creating successful solutions with a unique, new age model.

At The Campaign Agency we are a flexible and responsive team who consistently deliver beyond the scope and expectations.

We understand the challenges businesses and brands face in today’s tough marketplace and we take the time to invest into understanding your issues.

We pride ourselves in becoming your key partners and delivering superior creative solutions and targeted effective campaigns.

We use our proprietary IGNITIONTM platform to build and unlock the power of your brand and it’s reputation.